VA Reaching Out to Veterans via Online Social Media

Department of Veterans Affairs reaching out to vets via blogs and social media 04/10/2010. A little before 8 every morning, Brandon Friedman steps into his cubicle, turns on his computer and tries to single-handedly revolutionize the way the Department of Veterans Affairs talks to vets. Friedman, who served in Iraq and Afghanistan, arrived at VA eight months ago with a mandate: to reach veterans using new media -- and little else. It's no easy mission at a department known for its communication failures and cumbersome bureaucracy. Friedman has helped overhaul the department's Web site, created a dozen Facebook pages and launched a Twitter account. The goal, he said, is to improve communication between veterans and the department. Washington Post